About us
About Startide
Over 12 Years of Expertise in Kids’ Communication & Electronic Toys
With more than 12 years of experience in the children’s electronics industry, Startide has become a trusted leader in developing and supplying high-quality toy walkie talkies and STEM-inspired electronic toys. Our long history of successful projects with global retailers has cemented our reputation for reliability, innovation, and expertise in the field.
Robust Manufacturing Network with Global Compliance
We partner with over 10 certified manufacturing facilities, each fully audited and compliant with international standards such as EN71, EN62115, ASTM F963, CPSIA, CE, RoHS, ISO, and BSCI. This extensive network ensures that every product we supply meets the highest safety and quality standards required by leading retailers across the globe.
Reliable Supply Chain & Rigorous Quality Control
From raw material procurement to final product testing, every step of our manufacturing process is governed by stringent quality control (QC) procedures. With an annual output of over 100,000 units, we ensure our clients benefit from a stable supply chain, reduced risks, and the confidence to launch market-ready toy programs on time and within budget.
End-to-End OEM/ODM Support for B2B Clients
At Startide, we offer comprehensive OEM/ODM support for our B2B clients. Our services cover the entire process—from product concept and design, engineering, and mold development to packaging, certification support, and export logistics. We help brands, importers, and distributors bring innovative, high-quality products to market quickly and efficiently, meeting the diverse needs of the global toy industry.
Company Profile
Startide Toys is a B2B supplier specializing in toy walkie talkies (kids two-way radios) and mini RC cars, offering OEM/ODM and private label solutions for brands, importers, and retailers—especially across North America and Europe. Founded in 2019, we are backed by a team with deep experience in children’s electronics, delivering compliant, market-ready products with reliable lead times.
Today, our team of 20 supports the full journey from product development and packaging customization to quality control and export documentation. We work with audited manufacturing partners and follow strict QC procedures from incoming materials to final inspection, helping customers reduce supply risk and launch seasonal programs on schedule.
Founder’s Story
Startide was founded by a mom of two who understands what families and retailers expect from children’s products: safety, durability, and consistent quality. That perspective shapes how we design and manufacture—prioritizing compliant materials, robust construction, and clear testing standards—so our customers can bring trustworthy products to market with confidence.
Founder's Story
Our founder, a dedicated mom of two, started Startide Toys with the vision of providing children with toys that not only entertain but also foster learning and growth. As a mother, she understands the importance of safety, durability, and educational value in toys, which drives our passion to make a positive impact on families worldwide.
Vision
At STARTIDE TOYS, our vision is to create more than just toys; we aim to inspire laughter, foster connection, and bring families closer together. As a mother of two, our founder understands the importance of playtime in building bonds and creating lasting memories. We believe every moment spent together is a chance to strengthen those connections, and we design our products with that in mind. Our goal is to be a brand that families trust, turning each playtime into an unforgettable experience.
Mission
Our mission is to bring happiness into homes around the world by creating thoughtfully designed toys that nurture creativity, encourage communication, and strengthen bonds between loved ones. Every toy we create is crafted with care, reflecting our founder’s belief in the power of play to bring families closer together. At STARTIDE TOYS, we don’t just make toys; we craft experiences that unite people, one playtime at a time. Every product we create is a reflection of our commitment to quality, fun, and the enduring connections that make life more joyful.